Grundlagen PR I (valid from WiSe 22/23) (Complete module description)

Grundlagen PR I (valid from WiSe 22/23) (Complete module description)

Original version
BPR-110 5 CP
Version of 1. Decision from 01.01.1970.
Module label Grundlagen PR I
Module code BPR-110
Semester of first implementation
Faculty/Institute Abteilung Information und Kommunikation (IK)
Module used in courses of study / semesters
  • Public Relations (Bachelor) > Public Relations 180 CP BPR, 1st Version of accreditation valid from WiSe 22/23 > Erster Studienabschnitt
Responsible person for this module
Prerequisites
keine
Skills to be acquired in this module

Die Studierenden

  • verstehen die Herausforderungen für die Kommunikation einer Organisation mit externen Bezugsgruppen sowie ihre wesentlichen Parameter und erkennen praxistaugliche Umsetzungsmöglichkeiten
  • sind in der Lage, selbständig Handlungsfelder zu identifizieren
Module contents
Forms of instruction Lecture (2 SWS)
Lecture (2 SWS)
Language of instruction German
Duration (semesters) 2 Semester
Module frequency jährlich
Module capacity 55
Time of examination module finalising
Credit points 5 CP
Share on module final degree Course 1: 0%; Course 2: 0%.
Share of module grade on the course of study's final grade 1
Module course label Course type Course title SWS Workload of compulsory attendance Workload of preparation / homework etc Workload of independent learning Workload (examination and preparation) Sum workload
Course 1 Lecture Einführung in die PR 2 34 26 0 0 60
Course 2 Lecture Anwendungsfelder der PR-Arbeit 2 34 56 0 0 90
Total module workload 150
Examination Exam prerequisites Type of examination
Course 1
Course 2
Final exam of module
K(1,5); M
Exam repetition information
Prerequisites and conditions Prerequisites Frequency Compulsory attendance Share on module grade in percent
Course 1 Winter semester No 0%
Course 2 Summer semester No 0%