Module directory - Courses of study from A to Z
| Name / CP | Module | Module component | Semester | |||||||
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | |||
|
Erster Studienabschnitt 120.00 CP |
IMC-101 - BWL & Marketing I (valid from WiSe 21/22) |
Course 1: Seminar (Grundlagen BWL) | + | |||||||
| Course 2: Seminar (Grundlagen Marketing I) | + | |||||||||
| Course 3: Seminar (Wissenschaftliches Arbeiten) | + | |||||||||
|
IMC-102 - Visuelle Kommunikation I (valid from WiSe 21/22) |
Course 1: Exercises (Grundlagen der visuellen Kommunikation) | + | ||||||||
| Course 2: Exercises (Ideation/Entwurf) | + | |||||||||
| Course 3: Exercises (Einführung Grafikdesign) | + | |||||||||
| Course 4: Exercises (Einführung Fotografie) | + | |||||||||
|
IMC-103 - Audiovisuelle Kommunikation I (valid from WiSe 21/22) |
Course 1: Seminar (Bewegtbild für Marketing und PR) | + | ||||||||
| Course 2: Exercises (Einführung Videoaufnahme (Technik und Anwendung)) | + | |||||||||
| Course 3: Exercises (Einführung Videoschnitt (Technik und Anwendung)) | + | |||||||||
|
IMC-104 - Praxisphase I (valid from WiSe 21/22) |
Course 1: Practical training (Praxisphase I) | + | ||||||||
| Course 2: Colloquium (Reflexion I) | + | |||||||||
|
IMC-105 - Interaktive Medien I (valid from WiSe 21/22)
|
Course 1: Exercises (Konzeption und Kreation von Interaktiven Medien) | + | ||||||||
| Course 2: Exercises (Realisierung interaktiver Medien (Frontend)) | + | |||||||||
|
IMC-106 - Visuelle Kommunikation II (valid from WiSe 21/22) |
Course 1: Exercises (Kommunikationsdesign) | + | ||||||||
| Course 2: Exercises (Texten für Werbe und Informationsmedien) | + | |||||||||
| Course 3: Exercises (Druckvorstufe, Drucktechnologie und Konfektionierung) | + | |||||||||
|
IMC-107 - Audiovisuelle Kommunikation II (valid from WiSe 21/22) |
Course 1: Exercises (Konzeption einer Bewegtbildproduktion für Marketing und PR) | + | ||||||||
| Course 2: Exercises (Sprache und Interviews) | + | |||||||||
| Course 3: Exercises (Marketing und Management II (Marketingkommunikation)) | + | |||||||||
| Course 4: Exercises (Videoproduktion) | + | |||||||||
|
IMC-108 - Praxisphase II (valid from WiSe 21/22) |
Course 1: Practical training (Praxisphase II) | + | ||||||||
| Course 2: Colloquium (Reflexion II) | + | |||||||||
|
IMC-109 - Marketing III (valid from WiSe 21/22) |
Course 1: Seminar (Marketing III (Relationship-Management)) | + | ||||||||
| Course 2: Lecture (PR-Einführung) | + | |||||||||
|
IMC-110 - Mediastrategie und Medienmanagement (valid from WiSe 21/22) |
Course 1: Seminar (Media-Strategie und Mediamanagement) | + | ||||||||
| Course 2: Seminar (IT-Workflow, Kommunikationstechnologie & Tools) | + | |||||||||
| Course 3: Exercises (Datenmanagement, Datenbanken (Backend)) | + | |||||||||
|
IMC-111 - Audiovisuelle Kommunikation III (valid from WiSe 21/22) |
Course 1: Project seminar (Bewegtbildproduktion für Marketing und PR - Projekt) | + | ||||||||
| Course 2: Project seminar (Videoproduktion II: Projekt) | + | |||||||||
|
IMC-112 - Praxisphase III (valid from WiSe 21/22) |
Course 1: Practical training (Praxisphase III) | + | ||||||||
| Course 2: Colloquium (Reflexion III) | + | |||||||||
|
IMC-113 - Vernetzte Kommunikation (valid from WiSe 21/22) |
Course 1: Seminar (Methoden der Zielgruppenansprache) | + | ||||||||
| Course 2: Seminar (Vernetzte Kommunikation: Individuum und Gesellschaft) | + | |||||||||
|
IMC-114 - Mediastrategie und Medienplanung (valid from WiSe 21/22) |
Course 1: Project seminar (Mediastrategie und Medienplanung) | + | ||||||||
| Course 2: Seminar (Positionen und Fallbeispiele der Kommunikationsbranche) | + | |||||||||
|
IMC-115 - Interaktive Medien II (valid from WiSe 21/22) |
Course 1: Seminar (Konzeption Integrated Media) | + | ||||||||
| Course 2: Seminar (Realisierung Integrated Media II (Frontend)) | + | |||||||||
|
IMC-116 - Praxisphase IV (valid from WiSe 21/22) |
Course 1: Practical training (Praxisphase IV) | + | ||||||||
| Course 2: Colloquium (Reflexion IV) | + | |||||||||
|
Zweiter Studienabschnitt 120.00 CP |
IMC-201 - Medienökonomie und Recht (valid from WiSe 21/22) |
Course 1: Seminar (Ökonomie der Werbung) | + | |||||||
| Course 2: Seminar (Kalkulation und Controlling) | + | |||||||||
| Course 3: Lecture (Medienrecht, Vertragsrecht) | + | |||||||||
|
IMC-202 - Kommunikationsprojekt (valid from WiSe 21/22) |
Course 1: Project seminar (Kommunikationsstrategie) | + | ||||||||
| Course 2: Exercises (Kreation und Produktion) | + | |||||||||
|
IMC-204 - Kommunikationswissenschaft I (valid from WiSe 21/22) |
Course 1: Seminar (Methoden der Kommunikationswissenschaft) | + | ||||||||
| Course 2: Seminar (Statistik) | + | |||||||||
| Course 3: Seminar (Empirie (Projekt)) | + | |||||||||
|
IMC-205 - Praxisphase VI (valid from WiSe 21/22) |
Course 1: Practical training (Praxisphase VI) | + | ||||||||
| Course 2: Colloquium (Reflexion VI) | + | |||||||||
|
IMC-206 - Praxisphase VII (valid from WiSe 21/22) |
Course 1: Practical training (Praxisphase VII) | + | ||||||||
| Course 2: Colloquium (Reflexion VII) | + | |||||||||
|
IMC-207 - Kommunikationswissenschaft II (valid from WiSe 21/22) |
Course 1: Seminar (Mediaforschung) | + | ||||||||
| Course 2: Seminar (Kommunikationspsychologie) | + | |||||||||
| Course 3: Seminar (Theorien und Modelle) | + | |||||||||
|
IMC-208 - Praxisphase VIII (valid from WiSe 21/22) |
Course 1: Practical training (Praxisphase VIII) | + | ||||||||
| Course 2: Colloquium (Reflexion VIII) | + | |||||||||
|
IMC-209 - Bachelorarbeit (valid from WiSe 21/22) |
Course 1: Independent supervised work (Bachelorthesis) | + | ||||||||
| Course 2: Seminar (Studienabschlussseminar) | + | |||||||||
